Connection: Consider the customer in all you do.
Exceed expectations of all customers – surprise and delight them.
Build long-term relationships, over short-term gains.
Give back meaningfully to the communities we serve.

Accountability: Do what you say you will do.
Be accountable for, and proud of, your conduct and work product.
If things change, let people know.
Know what you are talking about. Know your numbers.

Respect: Respect and seek to understand differences:
Listen and seek to understand before speaking.
Build trust in every relationship.
Take advantage of and learn from different perspectives.
Leverage innovation as a competitive advantage.

Ethics: Maintain the highest standard of integrity:
Value open, honest, and two-way communication.
Avoid any actual or perceived conflict of interest.
Comply with the letter and the spirit of the law.